Princeton Humidor Collection

"MILLENNIUM CIGARS":
HABANOS LAUNCH PLANS
by John Chunko

(August 1998: Havana, Cuba) After what seems to be a few false starts... or certainly some very precocious launch announcements, Habanos s.a. (the cigar marketing arm of the Cuban government) has decided to delay the worldwide distribution of three special new cigars.

The MONTECRISTO ROBUSTO... the COHIBA PIRAMIDE... and, the CUABA CELESTIAL have been designed to fill in a gap in each respective brand's existing cigar line up.


The brand new MONTECRISTO ROBUSTO (4-7/8 x 50, a classic Cuban Robusto size, also referenced as Factory Shape No. 435)... was first presented in early 1998, in Havana. Initially, limited worldwide distribution was to begin within a few months of its debut... however, quality control and production capacity issues will push back distribution by over a year. Questions of which retailers (and countries) would receive the prestigious early shipments of the new Robusto began to cloud the cigar's launch as early as March 1998.
 
Similarly, the much awaited COHIBA PIRAMIDE (6-1/8 x 52, Habanos Factory Shape No. 681)... made high-profile appearances at several Habanos supported charity auctions (in Paris and Toronto) from 1995-97... and, has subsequently had its worldwide distribution set back to accommodate distribution and production pressures. Humidors of 50 COHIBA PIRAMIDES have been charity auctioned for an average price of CD$10,000 (Canadian), and reportedly as much as $35,000 (USD) in Paris. Additionally, several "prototype bundles" of this new Cohiba size were distributed privately in Canada, the UK, France and Switzerland in 1997, producing rave reviews by some of Habanos's key retailers and preferred customers. The new COHIBA PIRAMIDES will be exactly the same size as the ubiquitous Montecristo No. 2, as well as the Diplomatico No. 2, Vegas Robania Unicos and H. Upmann No. 2. The earliest production samples and prototypes were rolled at the Partagas Factory in Havana... however, several factories (including the H. Upmann/Jose Marti factory) will likely produce the new COHIBA PIRAMIDE to support its worldwide distribution.
 

The new CUABA CELESTIAL (also reported to have been named the CUABA DISTINGUIDOS) will be a new "grand perfecto" shape (reportedly 7 x 56). Prototypes of the CELESTIAL were presented at a cigar dinner event in Havana in early 1998. These imposing, yet classically shaped, cigars will be produced using a mold, as opposed to being hand formed, reports a key production supervisor from the Briones Montoto factory in Havana. The difficulty in manufacturing this particular shape, in addition to the desire to "move toward the year 2000" with a "millennium program" of unique and highly anticipated "famous name" new cigars, has pushed the distribution of the CUABA CELESTIAL closer to the year 2000 as well.
 

CNX NEWSWIRE
PROTOTYPE CIGAR TASTING*

COHIBA PIRAMIDE:

Overall:

This is a very rich tasting cigar, with medium body, and lacking the tremendous "kick" of a Bolivar or Ramon Allones. It's also an extremely nice looking cigar, expertly constructed and appealing to all the senses. There are definite coffee flavors here, as well as a hint of spiciness, but the final impression one is left with is a sense of rich, elegantly balanced, smooth, creamy flavors. It was consistent from the moment lit, until the final puff, showing just a gradual intensification of flavors in the last third.

Details:

Beautiful, evenly colored brown wrapper, with a splendidly formed cap, and oily sheen. Very even burn, with fairly firm light to medium gray ash. Very even filler color. Firmly constructed with no soft spots.

*Special thanks to ASC regular Bob Pultz for his selfless dedication in submitting himself as our prototype cigar tasting volunteer. Hey, it could have been a dog rocket... and, somebody had to do it! Thanks Bob. Note: This tasting was not a blind taste test. (Aug. 1997)

La VigiaAlong with the launch of several new brands (see the "La Vigia" newswire story), the prestigious and eagerly awaited Millennium Cigar Series will be a marketing keystone in Habanos's effort to extend its worldwide production to over 200 million cigars by the year 2000.

Habanos reports that full worldwide distribution of its three new "Millennium Cigars" or the "Millennium Series" will not be achieved until the year 2000... however, "these shapes will be available in limited quantities by the end of the year [1998], as the starting of the celebrations for the centennial."


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